Imagine that you own a shop that has quite a few regular customers but you discover that one random day you have had little to no business come your way. You send out an instant coupon giving your faithful customers 15% off and the response is tremendous. This is possible through mobile marketing.
Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or "text speak" is acceptable when text messaging. Your opt-out message can include that kind of message too. You can save characters this way. You can get some good ideas from some translators.
Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother's Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.
Facebook (Read the article on Facebook Privacy Changes)
Claim your location on all the popular social networking pages. This is essential to your business being found. Keep your business focused on the basics at first and branch out from there. At the bare minimum you should claim your business on Facebook, and set up a custom business page on Foursquare to start.
On your website and your mobile site, have links to your social networking and other affiliated sites. Company videos on YouTube, Twitter page, Facebook page, Google+ page, or Foursquare any and all resources that you can provide to your customers to give them more information about your business and who you are.
Integrate all of your social platforms with any location-based accounts that you have. Connect your website, blog, Twitter and Facebook URLs with your location-based pages as soon as possible. All platforms, including your mobile-marketing one, should have a consistent representation of your brand, or you risk confusing your customer base.
Twitter
Design your mobile ads so that they are interactive and sharable. Many cell phone users have a natural affinity for sharing and some will 'like' your ad on facebook or 'tweet' about it on twitter if the option is available. This can bring your ad to a whole new audience without you having to pay any extra money. Additionally, a lots of people like to comment of ads. If your ad campaign has lots of comments, it can significantly increase your company's visibility in the marketplace.
Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.
Mobile Phones
Before you begin your mobile marketing campaign, look up your blog or website on the different types of mobile phones to see how good or bad it looks. You might be surprised to find that it looks great or disturbed at finding that it looks awful. If it doesn't look good, you have work to do. Modify your site and make it mobile-friendly.
Always try to keep your mobile messages succinct. People on the move need messages that cut to the point quickly and decisively. Mobile phones also have relatively small screens so it is essential that you tailor your messages to reflect this limiting factor. By following this tip you will be able to reach more people with a more efficient message.
Smart Phones
Don't forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.
For the most technology savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. Print the QR codes on brochures, posters, catalogs and business card. A customer may be genuinely interested in your product or service and a QR code ensures that they can instantly learn more about your company.
In conclusion, you long for instant solutions to your business needs. Follow the advice provided in this article and when implemented correctly, you will come as close as possible to achieving this. Go ahead and give it an attempt and reap all of the the benefits of mobile marketing.
Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or "text speak" is acceptable when text messaging. Your opt-out message can include that kind of message too. You can save characters this way. You can get some good ideas from some translators.
Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother's Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.
Facebook (Read the article on Facebook Privacy Changes)
Claim your location on all the popular social networking pages. This is essential to your business being found. Keep your business focused on the basics at first and branch out from there. At the bare minimum you should claim your business on Facebook, and set up a custom business page on Foursquare to start.
On your website and your mobile site, have links to your social networking and other affiliated sites. Company videos on YouTube, Twitter page, Facebook page, Google+ page, or Foursquare any and all resources that you can provide to your customers to give them more information about your business and who you are.
Integrate all of your social platforms with any location-based accounts that you have. Connect your website, blog, Twitter and Facebook URLs with your location-based pages as soon as possible. All platforms, including your mobile-marketing one, should have a consistent representation of your brand, or you risk confusing your customer base.
Design your mobile ads so that they are interactive and sharable. Many cell phone users have a natural affinity for sharing and some will 'like' your ad on facebook or 'tweet' about it on twitter if the option is available. This can bring your ad to a whole new audience without you having to pay any extra money. Additionally, a lots of people like to comment of ads. If your ad campaign has lots of comments, it can significantly increase your company's visibility in the marketplace.
Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.
Mobile Phones
Before you begin your mobile marketing campaign, look up your blog or website on the different types of mobile phones to see how good or bad it looks. You might be surprised to find that it looks great or disturbed at finding that it looks awful. If it doesn't look good, you have work to do. Modify your site and make it mobile-friendly.
Always try to keep your mobile messages succinct. People on the move need messages that cut to the point quickly and decisively. Mobile phones also have relatively small screens so it is essential that you tailor your messages to reflect this limiting factor. By following this tip you will be able to reach more people with a more efficient message.
Smart Phones
Don't forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.
For the most technology savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. Print the QR codes on brochures, posters, catalogs and business card. A customer may be genuinely interested in your product or service and a QR code ensures that they can instantly learn more about your company.
In conclusion, you long for instant solutions to your business needs. Follow the advice provided in this article and when implemented correctly, you will come as close as possible to achieving this. Go ahead and give it an attempt and reap all of the the benefits of mobile marketing.