Friday, November 4, 2011

Using Mobile Marketing To Increase Business And Sales

Imagine that you own a shop that has quite a few regular customers but you discover that one random day you have had little to no business come your way.  You send out an instant coupon giving your faithful customers 15% off and the response is tremendous.  This is possible through mobile marketing.

Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or "text speak" is acceptable when text messaging. Your opt-out message can include that kind of message too. You can save characters this way. You can get some good ideas from some translators.

Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother's Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.

Facebook (Read the article on Facebook Privacy Changes)

Claim your location on all the popular social networking pages. This is essential to your business being found. Keep your business focused on the basics at first and branch out from there. At the bare minimum you should claim your business on Facebook, and set up a custom business page on Foursquare to start.

On your website and your mobile site, have links to your social networking and other affiliated sites.  Company videos on YouTube, Twitter page, Facebook page, Google+ page, or Foursquare any and all resources that you can provide to your customers to give them more information about your business and who you are.

Integrate all of your social platforms with any location-based accounts that you have.  Connect your website, blog, Twitter and Facebook URLs with your location-based pages as soon as possible. All platforms, including your mobile-marketing one, should have a consistent representation of your brand, or you risk confusing your customer base.

Twitter

Design your mobile ads so that they are interactive and sharable. Many cell phone users have a natural affinity for sharing and some will 'like' your ad on facebook or 'tweet' about it on twitter if the option is available. This can bring your ad to a  whole new audience without you having to pay any extra money. Additionally, a lots of people like to comment of ads. If your ad campaign has lots of comments, it can significantly increase your company's visibility in the marketplace.

Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.

Mobile Phones

Before you begin your mobile marketing campaign, look up your blog or website on the different types of mobile phones to see how good or bad it looks.  You might be surprised to find that it looks great or disturbed at finding that it looks awful.  If it doesn't look good, you have work to do.  Modify your site and make it mobile-friendly.

Always try to keep your mobile messages succinct. People on the move need messages that cut to the point quickly and decisively. Mobile phones also have relatively small screens so it is essential that you tailor your messages to reflect this limiting factor. By following this tip you will be able to reach more people with a more efficient message.

Smart Phones

Don't forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.

For the most technology savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. Print the QR codes on brochures, posters, catalogs and business card. A customer may be genuinely interested in your product or service and a QR code ensures that they can instantly learn more about your company.

In conclusion, you long for instant solutions to your business needs.  Follow the advice provided in this article and when implemented correctly, you will come as close as possible to achieving this.  Go ahead and give it an attempt and reap all of the the benefits of mobile marketing.

Saturday, October 22, 2011

Tips for Billboard Leasing, Increasing Your Profits

A billboard is one of the oldest forms of advertising and credit for having discovered it goes to our ancient cave dwelling ancestors who used their rudimentary tools to adorn the walls of their caves. Since then the advertisement industry has advanced by leaps and bounds but billboards have still retained their aura which is why billboard lease is a lucrative business even today.

If you want to earn from billboard leasing then you should own a billboard or you can go about doing this commercially. Having a billboard of your own means you should take proper care of it and ensure that it is nice, clean and visible so that people can read what is on it. Not only the billboard but you should also ensure that the surrounding area is soothing to the eye if you want to attract advertisers. Once you have got everything ready, it is time to put up your contact information as well as the price for advertising on your billboard. Interested candidates would give you a call.


However, before you sign anything or get into any type of contract, you need to get billboard leasing advice from an expert. Just like buying a house, you don't want to go over those contracts alone. You want someone who understands how to get read them and help you get the most money out of your contract.

Another aspect of billboard leasing is taking a professional approach and creating a good impression at the first opportunity. These factors are important to get a good deal from companies which have recently jumped into the fray and hence will always opt for billboard advertising. Thus targeting such companies will be advantageous for those who wish to take up billboard leasing as a source of income.

Discounts are an important part of business and deciding on the schemes and their durations depends solely on the owner. A noteworthy recommendation in this regard would be to offer higher discounts for longer lease periods or offering a discount at an upfront payment so that customers feel not only justified in doing so but are convinced about the worth of the deal as well.

If you are a businessman who does not believe in real estate options, then billboard leases are a good option for you. Going in for such an enterprise would entail fulfillment of certain requisites, the foremost being acquisition of license by supplying all the details. The positive aspect of this business is the ease of acquiring as there is no testing involved and that the initial investment required is marginal.

You should hunt for good sites to put up billboards and apply for permits for doing the same. Since this entails a lot of traveling you should have your own transport as well as necessary items such as sign ordinance, measuring devices, maps, etc. Once everything is in place you should sit back and wait for your billboard leases to not only fetch back your initial investment but also some lucrative profits.

Saturday, October 15, 2011

Talk to a Cell Tower Leasing Expert Before You Sign

When a land owner signs a cell tower lease contract with a cell phone company, he would get a certain amount of money from the company on a monthly basis for the lease of the land. But if the land owner does not make the best of the bargain in an optimum manner, then he would stand to lose a great deal of profit.

Many land owners erroneously judge the process as being a simple one and treat it as a DIY project or at the most seek guidance from an attorney who probably has no idea about the operations of a cellular company. Other mistakes include misjudging the value of the land, not maintaining proper records, failing to conduct an audit and extending their lease out of ignorance or fear or both. This eventually works in favor of the cell phone company as they are able to acquire the lease at much lower cell tower rates than the actual value.

Therefore it is always better for a land owner to hire a cell tower consultant for the best cell tower site management. These professional people are educated enough and also possess the requisite experience to handle the lease deal. They would bring to the job their expertise in the field and so will be able to get a good deal which would positively work for the land owner in every way.

Hiring a cell tower leasing expert or consultant would be a good padding system between the owner and the cellular company because the consultant would look into all the matters and handle it on his client's behalf. It is the consultant's duty to ensure that the owner is not bullied or tricked by the cellular giant.

Being in the cell tower business line for a long time and having the expertise to conclude such cell tower leases satisfactorily, the consultant has the knowledge about the industry. Thus he happens to be the best person who can determine how to proceed at any given point of time. Over a period of time the consultants are able to cultivate their contacts in the market and can thus get the latest information as well as the required services.

A good leasing consultant can be expected to maintain the confidentiality of the agreement and since they are not the owners they can be relied upon to take practical decisions as well. They can be entrusted with all the paperwork how much ever voluminous it may be as long as it pertains to the deal. With their experience they are able to cover all the loopholes and avoid omissions which otherwise would have had long term implications.

Even after the contract has been signed, consultants can usually be depended upon to answer any queries which might arise and this in turn could serve as the basis for a long term business relationship. This is favorable for the consultant as well as it would ensure him for a sustained source of income in this unreliable world.

It is worth going through the trouble of finding a good consultant for cell tower leasing because in the long run, you will enjoy various benefits. While it may seem like outsourcing, but it is highly beneficial to the owner because he will be able to enjoy raking in the money from the cellular company and yet not having to worry about responsibilities because the consultant would take care of those.

Wednesday, September 28, 2011

Computers Back in the Day

Once the very first personal computers were introduced, everyone was in shock. Taking something that once took up several rooms worth of space and making it available to the public was a magnificent feat.

The new personal computers, far from taking up the space of several rooms, were so tiny that they could easily be placed on a desk or table.
It was really amazing at the time and some people were so in awe of this incredible technology that they were even a bit frightened. Scared that computers would someday become self-aware and take over the world. Luckily, that hasn’t been the case. And eventually people were interested in making not just smaller computers, but portable ones as well.

Then in the early 1980, the first laptop was introduced from Compaq. The actual word "laptop" was first used later that same year by the creators of the Gavilan SC, a battery powered laptop. Later that same year, Tandy introduced a lower price model which brought the power of laptops to many more offices and homes across the country. Since then, even smaller, much more powerful laptops have been introduced.

The invention of Desktop RAID and other storage solutions have increased the power of PCs and laptops. Lithium technological developments have done even more to affect the power of laptops and other portable devices. And with the fast-pace of IT today, there is surely more coming our way soon.

We've come along way since the first computers filled an entire room. Even video games today are much more powerful than the original computers were when they were first invented. One of the most impressive things about technology is how it continues to get smaller and smaller. And in addition to the size changes, the jobs change.The way we conduct our business is also changing.

Many people can conduct all their business online. In fact, they can use their cell phones just like a computer. As businesses grown so does the need to store the data for that business.

This is another area where technology has changed the way we keep our data safe. Instead of needing a forest of trees to keep our data safe, we can now store our data on servers or RAID and JBOD systems. Keeping up with technology is almost an impossiblility. However, it is quite a rid to watch it grow and change, isn't it?

Friday, September 16, 2011

Benefits of the LCD Keyboard Drawers WhaHoo

Growing businesses often find that they quickly run out of space in their server rooms. If you are experiencing space issues, you may not realize that there are options available to you and they cost less than you probably think. A LCD keyboard drawer, for example, is a low cost, high quality option to free up some much needed breathing room in your server room. LCD keyboard drawers offer companies a variety of special benefits, let's take a look at just a few.

Benefits of LCD Keyboard Drawers
  • Low cost - panel mount LCDs and keyboard drawers are each significantly less costly when compared with other available choices. The affordability means that you can buy as much as you will need to get the server room back to a pristine state with room to spare.
  • Easy to Install - they do not require a technician to install, which also helps to cut their overall cost since installation can be done in-house.
  • Top Rate Hardware Security - KVM LCD keyboard drawers are incredibly tough and so they assist you to protect your keyboard and additional computer equipment from exterior environmental issues including dirt, dust, and moisture.
  • Remarkable Longevity - KVM drawers are a step above the rest in terms of longevity. They are made of high quality parts which makes it possible for them to survive for a longer time when compared with the comparable options designed to store computer keyboards.
  • Various lengths and widths - LCD drawers help to make space conservation an incredibly effortless undertaking. You simply put your keyboards into the keyboard drawers, and then just quickly attach them to the rack. Regardless of the dimensions of your rack, you are certainly sure to find a keyboard drawer designed to match up with its shape and size. Basically just place your keyboard into the corresponding drawer, and slowly move the cable through to the CPU for your server.
  • Cord Managing - the majority of computer keyboard compartments already come set up with integrated holes to allow you to put the wires emerging from all of your pieces of equipment through. This helps you prevent tangled cord messes.
  • Additional Space for other components - Most drawers are likewise designed with additional space to include the computer mouse. A few more sophisticated designs actually provide you with touchpads. This can help you to be able to additionally reduce the room needed for the devices in the server room. Putting your computer components in the drawers can also help you to safeguard them from accidental issues and outside moisture and grime.
Probably the simplest facet of a LCD keyboard drawer is purchasing one. They are available online in a variety of different shapes and sizes. They offer various options like additional space for other computer components and optional touchpads.

If your company's server room is packed to the brim, do yourself a favor and find out more about how an LCD keyboard drawer and panel mount LCD can help you whip that room into shape fast.

Tuesday, September 13, 2011

PCs Go Green Before it's Too Late

Today it is vital that we all learn more about how we can keep our world from going completely to the dumps with electronic waste. This is a nice video reminder for just that possiblity. Check out CRC.org for information on how you can go PC Green.

Saturday, August 20, 2011

Computer Careers for the PC Geeks

Computers are an important and a major part of our lives where it can be found in many homes.With computers playing a major part in our lives today, the computing industry provides countless career opportunities directly or in related fields.

With computers featured in every work place you can think of today, it can be humbling to think that only 20 years ago, they were only used in the computing industry specifically.It is not surprising that computing is one of the hottest career choice today.

There are too many available employment opportunities to choose from in the world of computing.A career in computer programming can be further divided into an assortment of other career opportunities which may include a systems programmer and applications programmer. .Depending on the job description, computer programmers are always high in demand.

Youths of today have been known to go for popular fields in computing which includes web page and website designers.Both these designers have similar yet different areas in their job description.

Designers are very high in demand with the Internet revolution today.As a designer, you can expect to command a position in a good company with a comfortable salary package.Designers can also opt to work on their own as freelancers, giving them the flexibility to select jobs based on their own convenience and availability.

In addition to web design, design skills can also lead to opportunities as website moderators or administrators.It will benefit you if you were to study computer studies today since your future is almost guaranteed.

There are many areas where computer skills come in handy. From data processing to article writing there is money to be made working on computers. All that is required is a little know how and that can easily be found and learned online.